Music large Sony seems set to take one other tentative step into the world of blockchain expertise – and might be set to focus on followers of Japanese pop with new blockchain-powered choices.
Per Coin Submit, Sony’s Sony Music Group arm – the enterprise group large’s report label and music distribution enterprise – has struck a partnership cope with Gaudiy, a Japanese blockchain agency that’s aiming to tokenize elements of the leisure sector.
The 2 firms have reportedly already begun pilot experiments utilizing blockchain technology-powered platforms that can goal the followers of so-called idol teams – main Japanese pop (J-pop acts) on the Sony Music Group roster.
Sony Music Group additionally distributes music for numerous massively fashionable South Korean Okay-pop idol teams.
The identical media outlet said that Sony Music Leisure – the worldwide arm of the Sony Music Group subsidiary – owns numerous mental property (IP) titles for manga titles, video video games and extra, opening the door for additional potential collaboration.
Gaudiy has beforehand sealed collaboration offers with different Japanese leisure firms, together with akin to manga large Shueisha, writer of the favored Weekly Shonen Leap collection, in addition to Aniplex, a Sony Music Leisure-owned anime and music manufacturing firm, in addition to plenty of home sports activities groups.
The information comes on the identical day as Gaudiy introduced it had obtained a USD 2.9m Sequence A funding injection. Per TechCrunch Japan, the funding spherical was underwritten by Try, a Tokyo-based investor in web and cell firms.
The corporate stated it was creating a collection of fan-centric choices that can promote mutually helpful relationships between IP builders and rights-holders and followers.
Earlier this 12 months, Sony introduced it was creating a typical database platform that makes use of blockchain expertise as a part of a brand new Mobility-as-a-Service (MaaS) providing.
Again in 2018, the enterprise group claimed that it was engaged on a blockchain-powered rights administration platform for digital content material.
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