Japan’s most well-known idol simply turned the face of bitFlyer, one of many largest cryptocurrency exchanges within the nation.
Asuka Saito is likely one of the hottest members of Nogizaka 46, a number one idol group in Japan consisting of 46 ladies. Debuted in 2011, it began as a sister group of AKB 48, the then-most well-liked idol unit.
They’ve attracted many followers since then, and in 2017 and 2018 they received the Japan File Award, essentially the most prestigious award for musicians within the nation.
Idols are a kind of performer distinctive to Japan, who’re marketed and cultivated for his or her picture and character. Idols are sometimes musicians, fashions or dancers.
Asuka Saito began her work with bitFlyer on Wednesday within the trade’s new tv industrial that goals to draw crypto-novices to the platform.
Chatting with Cointelegraph Japan, bitFlyer stated of the collaboration:
“Nogizaka 46 is the No.1 woman unit by way of reputation. We’re the No.1 trade by way of buying and selling volumes.”
The trade additionally instructed that “it could be the primary time any trade has collaborated with the nation’s high idol.”
In latest months, bitFlyer has been ramping up an aggressive PR marketing campaign. Final month, it resumed broadcasting tv ads in a part of Japan for the primary time in two years.
Additionally final month, Bitcoin (BTC) spot buying and selling volumes at bitFlyer hit 243,887 BTC, up greater than 40％ from April and even beating out the Black Thursday highs from March.
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