Various main Japanese media corporations have joined forces with blockchain expertise specialists to create a blockchain-powered digital content material distribution ecosystem.
Named the Japan Contents Blockchain Initiative (JCBI), the consortium was fashioned earlier this yr with an preliminary seven founding members. Most notable amongst their quantity had been Hakuhodo, one of many largest advertising businesses on the earth, and The Asahi Shimbun Firm, a writer and proprietor of one of many nation’s largest newspapers.
Per a press launch, one other enterprise big has now joined the JCBI, within the type of promoting heavyweight Dentsu. A Dentsu subsidiary has additionally signed up, as have mental property (IP) specialist Avex Applied sciences and blockchain consultancy SingulaNet.
The initiative presently operates two major initiatives. The primary is a video and TV present distribution platform that makes use of blockchain expertise. And the second, mentioned the JCBI, is a copyright safety service for numerous types of digital content material.
Each have already been rolled out, however the JCBI mentioned that its 11 members will now “develop and co-create new companies” based mostly on blockchain expertise.
The same initiative in China has already claimed success, with video streaming websites, information web sites and different media organizations publishing work through a blockchain community that operators mentioned helps remove IP and copyright infringements.
The Chinese language initiative was based in 2019 and in April mentioned it had already efficiently distributed hundreds of thousands of items of content material, together with TV exhibits and information studies.
This isn’t Dentsu’s first foray into the blockchain sector. Earlier this yr, the agency launched a serious meals traceability program that makes use of blockchain expertise – together with a collective of Japanese farmers.
The corporate additionally made a serious funding in main blockchain firm Bitfury again in 2018.
And in April this yr, Dentsu partnered with Kadowkawa ASCII Analysis Labs on a blockchain-powered platform challenge that can see manga readers rewarded with tokens for finishing actions corresponding to creating opinions for titles they’ve learn.
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