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Former Visa exec joins Crypto.com to drive Latin American market

Former Visa exec joins Crypto.com to drive Latin American market

The cryptocurrency trade welcomes one other high-profile govt from conventional finance.

Filomena Ruffa, a former vp of innovation and strategic partnerships at Visa’s Latin America division, has joined Crypto.com to increase the corporate’s Latin American market.

In accordance with an Oct. 28 weblog put up, Ruffa will now be chargeable for managing all operations and driving strategic enterprise partnerships for Crypto.com in Latin America. The previous Visa govt brings intensive work expertise within the area in addition to experience from her prime positions at fee corporations like CardinalCommerce and SafetyPay.

Crypto.com’s rent comes as the corporate data main new milestones. As reported by Cointelegraph, Crypto.com surpassed 5 million customers on Oct. 15 after hitting a million customers in September 2019.

As the corporate’s executives plan to proceed boosting its platform’s base, Crypto.com has already made some steps into Latin America. On Oct. 15, Crypto.com launched the Portuguese model of its cellular utility and trade shortly after that includes the Spanish language on its platform.

Latin America is seemingly probably the most progressive areas by way of the crypto adoption. In accordance with a September 2020 examine by blockchain analytics agency Chainalysis, Latin American firms are chargeable for a few of the highest volumes in crypto transactions worldwide, trying to crypto as an escape from the banking system.