Bitcoin Money (BCH) advocate and CEO of BitcoinBCH.com, Hayden Otto, has launched a fundraising marketing campaign to create viral movies selling BCH to mainstream audiences — after failing to win over crypto converts to the trigger.
The final video produced by Otto garnered greater than 100,000 views throughout varied social platforms. He was additionally behind a controversial viral video final yr displaying a Bitcoin double spending exploit of the Binance-backed TravelbyBit fee community
The marketing campaign goals to boost 650 BCH (practically $180,000) and has garnered 192.52 BCH (roughly $53,000) in donations already within the first 48 hours.
The marketing campaign is hosted on Flipstarter, a BCH-powered fundraising platform that has facilitated greater than 2,900 BCH value of contributions towards varied initiatives in assist of Bitcoin Money growth.
The funds can be used to create movies with a price range of both $5,000 or $10,000 every to be posted to Youtube, Lbry.io, and Bitchute, alongside different “different streaming websites.”
Fund advertising, not growth
Otto instructed Cointelegraph he determined to start out the marketing campaign after noting a number of BCH supporters “saying that they would like to donate to Bitcoin Money advertising quite than growth.”
Otto has spearheaded quite a few advertising initiatives for BCH over the previous three years, together with “producing video content material for on-line audiences, […] operating meetups, or placing up indicators/billboards.”
Otto asserted that monetary assist from the group would permit him to “supercharge” his promotional efforts.
BitcoinBCH.com’s fleet of promotional autos
Otto emphasised the significance of exposing non-crypto-native audiences to Bitcoin Money, telling Cointelegraph: “One mistake Bitcoin Money supporters have made is that they’ve tried to transform individuals to Bitcoin Money which can be already concerned in cryptocurrency and ingrained of their beliefs.”
“There was some success with getting the sort of particular person on board […], however the audience is just too small,” he mentioned.
Otto added that many “people who find themselves already concerned in crypto […] are value speculators” who want “to make a fast buck on hype and issues that’ll by no means obtain any real-world adoption.”
“It’s far more practical to focus on people and companies who haven’t but skilled cryptocurrency, which is like 99% of the individuals on the planet.”
The Bitcoin Money group partnered with rapper Lil Windex to launch a music video and single title Bitcoin Ca$h in 2018. The video has greater than 1.5 million views on YouTube.
Credit score: Source link