BMW Korea has launched a blockchain-powered “way of life” platform that rewards South Korean automobile homeowners with tokens they will redeem towards flight tickets and upkeep funds.
Per Aju Kyungjae, BMW Korea said that the platform, named BMW Vantage, could be “launched on the worldwide market” after its South Korean debut.
The motoring firm said that it might provide clients as much as 900,000 “BMW Coin” tokens for automobile buy, providing double token payouts in the course of October on chosen BMW fashions – with bigger payouts for newly launched automobiles.
The agency added that even South Korean non-BMW homeowners may earn tokens “by collaborating in occasions or video games” on the BMW Vantage app.
The corporate stated its cash can be utilized “for all paid companies” on its app, in addition to with affiliate companions together with the nationwide air service, Korean Air.
And the agency claimed that the brand new platform lets clients ebook and pay for official BMW companies such because the BMW Driving Middle’s applications, upkeep companies, airport companies and different promotions – along with “reductions offered by numerous associates.”
The rollout follows a profitable pilot for chosen automobile homeowners, particulars of which had been revealed in summer time this yr.
Final yr, the carmaker additionally stated that it was working with numerous rival motor corporations on a blockchain-powered automobile identification platform, with a worldwide blockchain initiative for autonomous automobiles and different tech advances additionally within the pipelines.
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